Welcome to Frami Books
Who We Are
It’s just the three of us, Callum, Ethan, and me (Lena, writing as LB Arthur), plus our golden retriever, usually curled up underfoot. Callum handles design, packing, and posting (and even soothes the printer when it throws a tantrum); Ethan brings his lived-experience perspective; and I cover marketing and author support.
How Frami Books began
When my eldest son, Callum, was 16, he wrote The Secrets of My Spectrum, an honest account of his life as an autistic teenager. He wanted to stay entirely in control of his story, so he taught himself InDesign, Photoshop, photography, and Premiere Pro—and I handled marketing and outreach.
Callum then discovered dyslexia-friendly book production. He added notes pages after each chapter so readers could reflect and write their own thoughts. That debut title became a bestseller, finding its way into homes, schools, and hearts across the UK and beyond.
Soon, readers asked if he'd written anything with pictures. Together, we made two gentle, inclusive picture books, Fireworks Night and On the Bus, with:
- dyslexia-friendly text
- a colouring page and a spot-the-difference activity to help anxious children self-soothe
- Warm illustrations by Andrew Painter that honour every character
When questions about PDA reached us, Callum invited his younger brother, Ethan, to share his lived experience. Ethan's The PDA Effect became another bestseller, giving families and teachers an insider's perspective.
Alongside our advocacy titles, we publish fantasy—my own novel, Ariessy of Midgard, among them.
Whether your story is rooted in truth, magic, or both, we'll help you bring it to life with care.
For schools and bookshops
Contact us for orders, bulk discounts, and tailored recommendations.